Entrepreneurs

Daily Ninja: delivering household essentials

dailyninja_

Want to check a place from where you can household essentials? Here  you have a platform for your household needs, Daily Ninja.

About the company

Daily Ninja is Bangalore-based, hyperlocal daily need product delivery platform. In June 2015, the company was founded by Sagar Yarnalkar and Anurag Gupta, BITS Pilani graduates. The platform completes around 6000 orders per day. Besides shopping, you can also subscribe for daily needs like water cans, milk, bread, eggs etc.

Funding

Daily Ninja has raised an undisclosed amount of investment in Pre-Series A round. The round was led by NuVentures’ Venk Krishnan, with participation from Kunal Shah, Co-Founder, Freecharge; Tracxn Labs;  Aprameya Radhakrishna, Co-Founder, TaxiForSure; Ravi Garkipati (EIR and SVP at Flipkart); Subramanya SV, ex-Partner at BVP, and People Group Founder Anupam Mittal.  “While there may be hype about hyperlocal delivery startups failing, Daily Ninja seems to have got its fundamentals right. They are using the existing supply chain of milk vendors, who anyway knock on doors every day, and it also caters to customers efficiently through its subscription model. The company has grown substantially from the last round of investment which I was also a part of,” said Radhakrishna, in a techstory.in report. In September 2015 also Daily Ninja raised an undisclosed amount of seed funding.

Competitors

Big Basket, Grofers, Shadowfax and ZopNow, are some other companies in the segment that compete with Daily Ninja. The founder differentiates Daily Ninja from its competitors. According to inc42.com report, Sagar said, “Our model is unique. We build upon dense customer bases by focusing on certain pockets of the city ensuring high efficiency in our delivery process. Our current cost per delivery is Rs.3 which will cut down to half as we grow. Scheduled deliveries in morning also help us move fast and avoid traffic while having 100% fulfilment. Subscription based daily deliveries ensure we reach your home everyday, thus implying that returns can be easily picked up the next day at no cost. As our model has the backbone of subscriptions, we have next to zero churn and unbelievable user engagement statistics. A customer opens the app 4 times a week on an average mostly leading to transactions.”

In Future

The company plans to use the funds in upgrading operations. The expansion of the customer base is another important factor  they will work on. According to a yourstory.com report, Sagar Yarnalkar stated “DailyNinja has already become an established player within this segment and currently delivers to more than 6500 households everyday within Bengaluru. Our unique model has shown sustainable unit economics along with a huge scale across the complete customer base.”

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