Entrepreneurs

Find hygienic and yummy food at Yumlane

yumlane

Finding a place where you get nice and tasty food with proper hygiene is no more a big deal. If you are still struggling with what to eat and where Yumlane in one right place for you.

About Yumlane

Yumlane , operated by QwikPik Technology Pvt. Ltd, is a Mumbai-based, packaged food startup. The startup was founded by Hitesh Ahuja, an alumnus of SP Jain School of Global Management, Rahul Kumar, former Morgan Stanley executive, and Rueben Ghosh, formerly working with Riyaz Amlani-led Impresario Entertainment and Hospitality,  in March this year. It offers hot snacks and meals across retail points in Mumbai. It is not a food manufacturing company. The food is prepared by the vendors they work with.  The startup allows consumers to pre-order by making payment online and collect their food from the nearest store. But, they are responsible for quality control, retail, supply chain, marketing, and  distribution. They offer hot, hygienic and yummy meals at very affordable price. “We are creating a young consumers’ brand and bring them the option of food-on-the-go. Young consumers are heavily dependent on street food, which is not hygienic, and we aim to solve that problem by bringing out good quality products with good packaging and checked hygiene. The other large FMCG companies are quite diversified and have not really focused on this space, which shows that we do not have any direct competitor in the market,” said Hitesh, according to yourstory.com report. You can buy  ready to eat meals at Rs.50-80 through packaged consumer goods outlets.

Funding

Yumlane has raised nearly $1,000,000  in a seed round of funding led by Binny Bansal, co-founder and CEO, Flipkart with participation from other investors,  including  Sachin Bhatia, co-founder of Nasdaq-listed travel portal MakeMyTrip; Anupam Mittal, People Group Founder, and Darius Pandole, partner at private equity firm New Silk Route.

Similar Startups

Bengaluru-based packaged foods company Maiyas Beverages and Foods Pvt. Ltd, Delhi-based Veeba Food Services Pvt. Ltd, and Chennai-based Mambalam Iyers Food Products Pvt. Ltd, are some other startups in the segment.

Future

The startup is planning to expand to more than 1000 retail stores. They are planning their expansion out of Mumbai. The company is also planning to launch an app for frequent consumers. They will also focus on brand-building and marketing. According to economictimes.indiatimes.com report, Hitesh said, “We would like to make great food accessible to everyone, everywhere and leverage the deeply fragmented retail landscape our country offers”.

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