A Challenge to The Challengers: JunoTele

In today’s digital world, micropayments are very common options for mobile users. For instance, every time someone makes a call, the mobile operating company charges them a small amount. But right now, the systems work with a lag, leading to a lot of customers not opting for services that involve small payments. For telecom companies, too, the system is not fast enough for billing customers for on-demand services based on duration. For example, there is no system that lets them charge customers for watching only a part of the video. JunoTele answers all these issues with its mobile payments technology.

About the Company


JunoTele, born in 2012, is a mobile payments technology company, headquartered in Singapore and operating out of Silicon Valley of India, Bangalore. The company currently has presence in India, Sri Lanka, and UAE, Thailand and Philippines and willing to step into other nations that include Malaysia, Indonesia, Germany, United Kingdom, South Africa, Oman, Bangladesh, Saudi Arabia and Spain.

Its patented technology, Juno Platform, sits between the switch and the intelligent network in the telecom operator’s back-end and becomes a hub that connects with the operator on the one end and the service provider on the other, all in real time. In other words, it offers seamless one-click authentication and payment experience for every mobile user for a wide range of payment mechanisms in any possible condition – when user is on 2G/3G/4G, Wi-Fi or even when offline from data network.

JunoTele combines its deep understanding of Telecom networks, signaling in particular, and spirit of innovation to deliver World’s fastest direct carrier billing. Their real time charging transforms mobile payment experience for all, and lays the foundation for building eco-systems.

Founders and the aggressive team


Sekhar Rao, the CEO of JunoTele, who has over two decades of experience in the telecom, IT and other industries, was a COO at MACH where he led the global management team. Jana Balasubramaniam joined as a co-founder and director with 25 years of early stage investment experience and a decade in data analytics experience in the FMCG sector is an IIT Madras graduate. Krishna Tammireddy, one of the co-founder and CSO, led BlackBerry’s sales and marketing of app store business in the Asia- Pacific, Africa and Middle East Regions prior joining JunoTele.

The team at JunoTele has been ramping up its Product & Engineering team aggressively to further build and enhance payment infrastructure for Telcos & content providers. With the aspiration to become a globally renowned seamless payment player, the company’s vision is to continue raising the bar on Innovation & Technology that enables great payment experience.


JunoTele, the company which runs on a revenue sharing model, has raised $3 million from angel investors in the past and not in a thought of raising any immediate funds.  The company has designed its own hardware to bring down the capital expenditure substantially.

“After being in the R&D mode for the first two years and in stealth mode for a couple of years, we now have the patent for our technology and signed up customers. We are looking at just rolling out our offerings. We are very happy with the traction we have gained,” says Sekhar.

Talking about the tie up companies, Mr. Sekhar told that the company has got several operators in India, including Vodafone, Airtel and Idea on board. In Sri Lanka, it has a tie up with Mobitel, and in Thailand, it has tied up with all three operators. The company is also negotiating with operators in the UAE, Oman, the Philippines, Indonesia and Bangladesh.


JunoTele and its solutions

  • JunoTele’s solutions address the problem of latency, fail-rates, micro-charging and context switching from the charging technology perspective.
  • From a billing perspective, their solutions address the problem of reconciliations. They provide 20% better reconciliations than what is available in market.
  • From a user perspective, their solutions, address the problems of user experience, convenience, literacy & language. They provide seamless in-call user experience. JunoTele’s solutions can be offered on-demand, meaning without the need for subscription, providing subscribers “ultimate freedom to choose”.
  • From a marketing perspective, it addresses the problems of service discovery.
  • Their Solutions are embedded with self-service discovery.
  • Finally, from an industry perspective, JunoTele solves the problem of creating hitherto not possible & sustainable revenue streams from outside the mobile world.

Startup Challenges:

JunoTele has no competitors in the market in terms of technology but it does see some in-direct competition to serve the same market segment, with not-so relevant technologies.

JunoTele also has been bootstrapped so far along with a few strategic investors like any other startup firms. Transition from offline to online involves the challenge for the company but to become relevant they had to make that happen. To become a real-time transaction processing company was a biggest challenge with respect to technology. We can take the example of VISA in the financial services industry. VISA basically has its linkages with banks, its subscribers and the merchants on board. So whenever a user goes to a merchant and swipes his/her card, the transaction is routed through VISA and this means that VISA is basically in between the transactions.  It is not a case wherein the transaction is processed between the bank and the merchant, as an offline settlement. VISA has the transaction details captured online and thereafter it does the clearing and settlement across different banks. That’s the place where JunoTele wants to reach and serve its users and customers.

Market and Competition:

Juno hopes to operate in a market size of $50 billion and more. The company wants to take its billable customer base from 150 million to three billion. As per the company sources, in carrier billing segment Fortumo, Bango and Boku are their main competitors while it has no competition in duration billing as this area cannot be addressed by other technologies.

Unique in its services:

In the telecom domain, companies usually take 4 to 6 months to integrate with one operator and to cut short this many are going back to premium SMS model. As these processes are IP based requests following Internet TCP/IP protocols, they face many challenges. The reconciliation percentage offered is around 80%.

However, in JunoTele’s case, they are inside the TDM network because we are using SS7 signaling whenever they do the charging. Basically they store CDR records the way operators are keeping records in the TDM networks. On the Voice part they can give 99.9% reconciliation which is technically accepted by global players. And this is where JunoTele differs from its competitors.

Amidst the uniqueness of the countries and the operators, JunoTele has a dream to reach every subscriber on this planet. After all this is a business but along with business we all have a larger vision that we should be able to affect people in a way that impact their lives in a positive manner and JunoTele is all set to achieve it.

A Challenge to The Challengers: JunoTele
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