A true sports lover can cross every boundary to watch his favorite sport. Be it watching from the roadside standing in front of a TV showroom or burning a hole in his/her pocket to book the best view seats in advance, he or she will never want to miss a single glimpse. But watching live sports in the stadium has a lot of perks that watching it at home can never compete with. And to make this experience easier, comfortable, and exciting, Kyazoonga introduced its e-ticketing platform that delivers seamless ticketing services to sport and entertainment freaks.
Kyazoonga offers its consumers easy access to all forms of ticketed entertainment and sports with multiple payment options through its online, retail, mobile, social, and box-office distribution channels. Launched in early 2007 as India’s first and largest entertainment and sports ticketing company, Kyazoonga has rapidly grown to become an international ticketing company with proprietary technology that has delivered seamless ticketing services to most of the largest international sports and entertainment events and fans in the Indian subcontinent and around the world. It is co-founder Akash Bhatia’s brainchild as he conceived the original idea of KyaZoonga during one of his visits back home to India. The company claims that they are committed to enhancing the purchase experience while democratizing access for consumers to world-class events. The ticketing marketplace has been vastly expanded by Kyazoonga’s efforts to bring tickets to consumers who traditionally have not been able to access major events.
About the Founders
An investment banker turned entrepreneur, Neetu Bhatia is a Co-founder, Chairman and CEO of KyaZoonga. Prior to co-founding this e-ticketing venture, she was a senior media & telecom investment banker on Wall Street and has over nine years of experience originating and executing several strategic advisory and financing transactions in different sectors that include Media & Communications, Technology, and Entertainment. She is credited with creating the professional entertainment and sports ticketing market in India while her transactions include over $40 billion of executed deals for Time Warner, Google, Comcast, Cablevision, Verizon, Cingular, AT&T, and others.
Akash Bhatia, a software engineer turned entrepreneur, is a Co-Founder of KyaZoonga. Prior to co-founding KyaZoonga, he was a senior software engineer in Silicon Valley and carries over seven years of experience in all aspects of software development with Oracle and PeopleSoft. Akash has an M.B.A. from MIT Sloan, an M.S in Transportation Engineering from the University of Cincinnati and a Bachelor of Engineering in Civil Engineering from the Government College of Engineering, Pune. Akash is also a movie buff, an amateur movie maker, loves water sports and is an avid windsurfer.
Arpita Majumder, Co-founder of KyaZoonga, holds M.S degree in Engineering and Management from the Massachusetts Institute of Technology and MIT’s Sloan School of Management. Before joining KyaZoonga team, she was a senior management consultant with A.T. Kearney and AlixPartners where her work contributed to significant improvements to the bottom lines of several Fortune 10 to Fortune 500 companies, across various different industries including Consumer Goods, Automotive, Pharmaceuticals, Telecom, and Industrial Conglomerates across various geographies including America and Europe.
The leading player
Kyazoonga is the only ticketing company in the subcontinent to have ticketed a major international event – the ICC Cricket World Cup 2011, all forms of international cricket (ODI, Tests, T20s), several domestic cricket leagues and matches and Olympic style multiple sporting events and venues. Now, the company focuses on developing partnerships with the world’s leading sports franchises, concert promoters, and event organizers. Launched in 2007, the platform sold more than 25 million tickets in 2015, according to the company.
In addition to creating and growing the ticketing market in India, Kyazoonga has ticketed international events including the in three countries, the FIFA World Cup Qualifiers, SAFF Cup, bilateral international cricket matches and domestic tournaments such as the Indian Premier League, the Pro Kabaddi League, Nehru Cup, and others.
Kyazoonga is the only ticketing company from the Indian subcontinent to have qualified as a finalist for an Olympics ticketing bid. It now has ticketing operations around the world – in the UAE, US, and the Caribbean. It tickets tournaments such as the Caribbean Premier League and the Pakistan Super League. The company is also looking to triple its team of 50 in the next one year.
Kyazoonga is backed by a $18 billion New York based hedge fund that has multiple investments in cutting edge e-media companies. Recently, the company has raised an undisclosed amount of funding from Ratan Tata, Chairman Emeritus of Tata Sons, according to the various news agencies.
Talking about recent investment by Tata Sons, Neetu Bhatia, CEO and co-founder of Kyazoonga said “We are delighted to have Ratan Tata on board. As we scale Kyazoonga into a global enterprise, glad to know he shares in the excitement of our mission of ‘Tickets made simple for everyone, everywhere’. We continue to focus our efforts on the large potential for paid access that India represents and pushing the envelope on significant global opportunities.”
Ups and downs
Kyazoonga too faced many problems like all other startups be it terms of funding or something else. One of the notable incidents was in 2013 when its website got crashed during cricketing legend Sachin Tendulkar’s final test match. Selected as the official ticketing partner by the Mumbai Cricket Association (MCA) for Sachin’s final test, Kyazoonga said that it received five times the traffic experienced during Olympic ticket sales. The company had also faced similar outages during the ICC World Cup when 10 million users logged on to the site.
In September 2015, the firm started ticketing for events in the United States from its new office in Los Altos in Silicon Valley. Apart from this, the company had already signed on two editions for the Carribean Premier League in West Indies and also started ticketing for a few events in California and Washington DC. The company is planning to triple its team of 50 by the end of next year.
Kyazoonga always tries to make its clients and customers delight with its selling approaches. Overwhelming at the unprecedented ticket sales at the recent Pro Kabaddi season, a Kyazoonga spokesperson said, “We’re The company is delighted to have served its clients and customers first by ensuring an orderly ticket exchange and refund process due to the change in the venue. The fans are delighted in knowing that they can still support the team at the new venue in Mumbai.”