Nowadays, everything is going the ‘app way, and so is love and dating. Ravi Mittal’s brainchild, QuackQuack.in is an Indian dating platform for singles in India that was born in 2010 out of the realisation that there are no dedicated and reliable platforms to find friends and dates. This dating app and website has around 1.4 million verified singles who are looking for prospective dates. In the words of its founder,
“The usp of QuackQuack is that we don’t entertain fakes. All our profiles are 100% real and verified. We have a strict moderation team in place too. We verify each user profile while registering – declining any low quality photos and content. We also have automated algorithms running to detect abuse and spam, and taking action against the user immediately.”
QuackQuack works in a very interesting way – a user registers and depending on his/her interest, the algorithm shows a lot of compatible matches from which the user can choose from. Once the user zeroes on to a profile, he/she can take it forward by sending a wave. A wave is a pre drafted message, something like ‘Hey! We have similar tastes and interests. How about some coffee?” If the other person is willing to accept the request, he/she can send a wave back and they can start chatting before taking the date offline and meet eventually.
What started as a small venture from a rented 2BHK apartment with just a vision of a gentleman possessing a good business acumen, is now a 15-member dedicated team consisting of developers, graphic designers, UI / UX folks, and a digital marketing team! Undoubtedly, QuackQuack.in performing fairly well in the market with a total turnover of Rs. 91 lakhs in 2013-2014 and witnessed the meteoric rise to Rs. 1.81 crores in 2014-15. It earns most of its revenue from the premium membership category on the platform and it’s most active user bases are cities like Delhi, Bangalore, Hyderabad and Mumbai.
Gone are the days of capsule chatrooms in small cyber cafes where finding genuine people with real identities was a major concern. Now, online dating, once considered to be a frantic measure to find a date, is now increasingly accepted as a global norm. Internationally, with speculations of Tinder to be an USD 1.6 billion enterprise, our desi ventures are not lagging behind in tapping the opportunity as well. Moreover, given the gigantic market scope for online dating coupled with the phenomena called internet that’s taking the Indian market by storm, the trend is here to stay only to witness an upward movement. Not to forget that most of the internet users fall in the 18 to 30 age group.
Having said that, just like any other businesses, there is a growing competition in the online dating markets as well, which cannot be ignored. Current competitors in this segment include trulymadly, woo, vee, aisle to name a few. However, due to the strict moderation policy and helping singles find their true love, QuackQuack established itself pretty well in the dating market. As Ravi Mittal said, “We are a cash positive company for a reason!”
A passionate entrepreneur himself, Ravi, who started managing his dad’s automobile battery manufacturing business from a tender age of 16, thinks that the three most important performance indicators in evaluating a startup are market research, a comprehensive study of the perceptibility of the product in the market, and a clear understanding of the ability to solve at least two pain points.
Challenges are part of the startup culture and QuackQuack is no different. One of its’s main challenge is getting more female users as it’s often difficult to win their trust in an online dating community. Hence, this startup spends heavily on initiatives to woo more female users onto their site in order to balance the male-female ratio. This apart, the future prospects of QuackQuack looks promising with an IOS app coming up soon, and a whopping 2 million registered members about to be roped in.