Samsung Pay launches in Brazil

Samsung Electronics has planned to launch its mobile payment service, Samsung Pay, in Brazil on July 19. The service can be used to make payments through debit or credit cards anywhere in the country.

Samsung Pay will be launched in collaboration with “major issuers” including Banco do Brasil, Brasil Pré-Pagos, Caixa, Porto Seguro and Santander, Banking Technology reported. It is planning to add more banks, including Banrisul, Bradesco, Nubank and Itaú-Unibanco, to the list to expand its customer base in the South American country.

“Samsung Pay reinforces the company’s focus to bring value to both consumers and partners by bringing innovative services to your smartphones. We are always exploring creative technologies and use cases to provide consumers with an immersive and holistic mobile wallet experience,” Fin Extra quoted Thomas Ko, vice president and global co-general manager of Samsung Pay, as saying.

Brazil became the first market in South America for Samsung to launch Samsung Pay.

“We are extremely excited that Samsung Pay is now available in Brazil. As the first market in South America to roll out our mobile payment service, Brazil will pave the way for the region’s adoption of Samsung Pay,” Product Director of Samsung’s Mobile Devices Division in Brazil André Varga said.

Samsung has plans to take its mobile payment service to South Korea, the United States, China, Spain, Singapore, Australia and Puerto as well.

“Samsung Pay is accepted at more places than any other mobile payment service out there, from the grocery store to the coffee shop to your favorite department store,” the Samsung Pay website reads.

‘Samsung Pay makes transactions super easy — Swipe up to launch the app. Secure with your fingerprint. Hover your device over the card reader to pay,” it adds. The website has listed the names of all the participating banks.

1 Comment

1 Comment

  1. Victor

    July 20, 2016 at 5:21 am

    samsung neeeds to do a lot to overcome the challenges brought in industry!

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