Stylize your car and bike with Jazzmyride

Today’s is a style driven generation and we all are the part of it. We cannot ignore this or take it in easy mode. One always walks hand in hand with the prevailing style statement. Nowadays, vehicles (Car/Bike) reflect our formula of well carried appearance and personality. The car is the best buddy to ride along with us everywhere. Why ride it ordinary when we can drive the feeling of extra ordinary. Jazzmyride, an online and offline retailer, will make your car beyond its worth by its styling and comfort accessories to give a ravishing look to our wheels.

What is Jazzmyride?

Jazz is all about fun, life, and excitement. The name itself reveals its mission of adding jazz to your ride. was founded in 2011 and registered with M/s Storeji Private Limited in 2014 as a Trademark with a vision of making it easy to discover innovative and best-in-class car and bike accessories online to travel more with ease and style. The company aims at letting every rider establish a unique identity for themselves.

Jazzmyride offers more than 10,000+ products across different categories and different brands of Car and bike Accessories that help increase the comfort and productivity of your vehicle. It also has its own TV channel which has the largest collection of in-house made videos about Automotive Accessories. The company claims that it has the largest collection of auto accessories online primarily for Indian cars and bikes.

Founders and the team


The e-commerce bug caught Sunil Dhingra in 2001 when he had made his first e-commerce sale through India’s earliest marketplaces, The excitement and wow of such an amazing business model sowed the seeds for in his mind. Prior to, he has contributed to Mahindra-Comviva, Infosys Technologies, and Tata Communications with a rich cross-functional experience in multiple roles spanning across Sales, Marketing and CRM Consulting.

Sunil holds a Bachelor degree in Computer Science from Delhi University and completed PG Diploma in Telecom Management (Systems), Systems and Telecom at Symbiosis Institute of Telecom Management.

With a fast & furious team of 30+ people, has always been at the forefront of creating scalable business driven by innovation and passion.


Recently, TVS Automobile Solutions, part of the $6-billion TVS Group had shown its interest in investing in Jazzmyride, Rs.20-crore e-commerce player in auto parts and accessories business. However, the amount of funding is not disclosed. Talking about the developments Sunil Dhingra, founder and CEO of Jazzmyride said, “We didn’t want to go for private equity infusions or so as we were looking for serious growth opportunities. TVS Auto provides a strong synergy with online to offline platform for incremental growth”.

Proudly working with great brands

New Delhi-based Jazzmyride has been dealing with parts and accessories for cars and bikes and has exclusive partnerships with certain brands, while it markets own labels too. Leading e-commerce players such as Amazon and AskMeBazaar have tied-up with Jazzmyride, which has built a strong supply chain in the backend.

Jazzmyride is trusted upon by some of the world’s best brands and a testimony of that are the exclusive online sales rights granted by international leading brands like Turtle Wax (USA), ABRO (USA), Xenos, etc.

Also, we proudly power the automotive aftermarket category for more than top 15 e-commerce portals of India. We are also the strategic partner for leading auto content companies, to power the sales of auto aftermarket products through their websites.

Competitors and the competitive advantage

Jazzmyride is not the only player in auto spare parts retailer in e-commerce. Alibaba, Snapdeal, Indiamart, Spareshub, and indiaspares are some of the big players in the market and can be seen as competitors of Jazzmyride. Here are the three competitive advantages that Jazzmyride has over its competitors.

  • It offers more than 20,000 products across 150 categories and more than 52 brands.
  • Car and bike Accessories it has can help increase the comfort and productivity of your vehicle
  • It has the largest collection of in-house made videos about Automotive Accessories.

Jazzmyride turned these competitive advantages as their strength and positioned itself at the level to face competitors in the highly demanded e-commerce retail segment.

Be it their path-breaking discovery of unique auto aftermarket products or their unmatchable personalized customer service and of course the great prices that they offer, everything they do revolves around their obsession with providing the enthusiast riders with best-in-class products and services. So, it’s time to add jazz to your ride. Hop On!

Stylize your car and bike with Jazzmyride
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