Shopping Paradise for Handloom Lovers

Do you love handlooms or handicrafts? You love to buy them but do not get the right place? So, here is a place for you where you get different varieties of handloom products and handicrafts at an affordable price, GoCoop, a social marketplace for Cooperative enterprises. If you love shopping handlooms and handicraft it’s a shopping paradise for you. You can find the right seller and right product right here. The company was founded by Siva Devireddy, an alumnus of Arizona State University.

Shopping Directly From the Seller

Shopping a right thing at the correct price is a big deal. There are stuffs which you really want to buy, but, hesitate buying them as you do not know the relevant price. Even though the production cost is reliable its price increases after passing through different middlemen. But, at this, Bangalore based, e-commerce website, you can directly buy stuffs from buyers. Handmade apparels, home furnishings, fabrics, crafts and more can be directly bought from the weavers and artisans. According to timesofindia.indiatimes.com report Devireddy said, “GoCoop leverages technology bridging the gap between buyers and co-operatives, enabling inclusion of these producers in today’s on-demand economy and effectively eliminating middlemen”.



Launched in early 2012, GoCoop has received fund worth $ 830,000 from Kris Gopalakrishnan, former Vice-chairman, Infosys and Saha Fund.


With around, 4546 co-operatives, 10954 registered buyers and 23541 products Gocoop is excelling well in the market. The company has already processed over 5,000 orders, from which 40 percent are international. The orders were from fashion boutiques, retailers, brands and apparel manufacturers.

Plans for future

GoCoop deals with 40 craft clusters and plans to expand it to more than100 craft clusters across India in the next 24 months. The company has a disruptive business model that is helping artisans and rural entrepreneurs by bringing their products to the global market. In the coming 5 years GoCoop is aiming to provide online trade and sales for 20,000 co-operatives. In this was they would be serving around 20 lakhs families.

Shopping Paradise for Handloom Lovers
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