Fashion Technology

Jewellery for desk to dinner

Buying a matching set of jewellery  with the saree is easier than buying jewellery for a modern outfit. All sorts of traditional jewellery work with saree. But for the westernized  outfits  the jewellery has to be very stylish and trendy. So girls, if you are looking something that is chic, cool, and pocket-friendly, you have one right place, Melorra. From next time you need not worry accessorizing  your office and western party wear. Simply go to Melorra and do not worry about your accessories again.

Delivered at your doorstep

Melorra is an online jewellery designer and retailer brand. They deliver unique and high-quality  jewellery  at your doorstep. They have a variety of designs. From casual, sleek and stylish daytime pieces to heavy and elegant dinner time pieces, every style and variety of jewellery can be found on Melorra. The brand was founded by Saroja Yeramilli, former Tanishq, and Dell senior executive, in 2015.  They are a team of around 40 people. Their main motive is designing, developing and retailing jewellery with the help of its mobile app and web page. Including detail catalogue they also have stylefeed section where you can find what is trendy from all over the world. Nowhere You can find such beautiful jewellery at so reasonable price. Melorra offers you beautiful pieces of jewellery at very affordable price.


In January 2015, Melorra has Melorra has raised its first round of funding of           $5 million from the venture capital firm Lightbox. This is one of the largest seed rounds raised by an Indian startup. “We felt this was  one of the strongest founding teams at this stage of a business. We just looked at the size of the jewellery industry as well as the vast gap between the needs of the modern Indian woman and what the traditional industry still provides. The domain expertise and the vision of the team to offer the best-in-class customer experience inspired us, and we felt comfortable taking a bold bet. The company is doing  at least 20-30 things differently from every jewellery e-commerce company in world” said Nitin Sharma, Principal and Founding Member, Lightbox Ventures, in report.


The company will use the fund in the expansion of their technology. They will come up with better designs and more varieties. The funds will primarily be used in three large areas – sourcing the best talent from jewellery, fashion and technology; creating a disruptive product and user experience through technology and finally, building a brand. “Since  my aim is to build a digitally strong brand, it requires significant investment in marketing and that’s one reason why we went about raising the largest funding in India on a business plan,” said Saroja in report.

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