Food Technology

Indulge by InnerChef: A first-of-its-kind hyper-local desserts marketplace

In the busy schedule of city life, no one can think of cooking food themselves. The load of work and other stress make one helpless in context. This is the reason behind mushrooming of foodtech startups that aimed to provide services to the needy. Gurugram-based food ordering platform InnerChef is one among them that serves ready-to-eat meals and desserts.

Founded in April 2015 by serial entrepreneurs Rajesh Sawhney, Bal DiGhent, and Sanjeev Singhal, InnerChef is one of the fastest growing food tech companies in India. Obsessed with technology the startup wants to leverage itself to get closer customers. InnerChef is built on two values: sharing food with your loved ones and creating lasting happiness in every mouthful. InnerChef is passionate about giving the ultimate food experience to its customers and helping them eat better. InnerChef food is fresh, delicious and wholesome and is delivered to its customers’ doorstep in one-hour delivery slots. InnerChef has European, Mediterranean and modern Indian dishes on its menu along with its specialized exotic salads with low-cal dressings, wholesome Panini and salad combos, comforting pastas, scrumptious snacks and decadent desserts.

InnerChef offers meals in two formats: Ready-to-Eat and 15-min Meals. Ready-to-Eat, as name suggests, is ready to be eaten up! 15-min Meals is a ready-to-cook range and is more suited for home-cooking where InnerChef does all the legwork right from washing, chopping and prepping all the ingredients, salad dressings, spreads, sauces, etc. and all you have to do is – simply follow the recipe and voila, a hot and delicious dish is waiting for you!

Recently, InnerChef has raised $2.5 million funding in a round which is led by Japanese early-stage fund Mistletoe along with participation from Singapore-based M&S Partners. It is currently operational in seven Indian cities, InnerChef will utilize the funds to focus on its top markets – Delhi, Mumbai, Bengaluru, and Hyderabad.

“We plan to invest the money in building a brand. We have started adding more kitchens across our four locations. Desserts in InnerChef are taken care of by women entrepreneurs, who are mainly neighborhood chefs. We are looking to enable 10,000 women entrepreneurs who can make a livelihood on our platform. We want to focus on the first four cities for the next six months,” InnerChef co-founder Rajesh Sawhney said.

Indulge by InnerChef is a first-of-its-kind hyperlocal desserts marketplace where talented home bakers and neighborhood bakeries can offer their products to millions of customers across the country. The startup is currently serving dessert lovers in South Delhi, Gurgaon and also in Bangalore. By the end of the year, it will be spreading joy in six cities. their vision is to take Indulge to 100 cities within a year with 100,000 home bakers on its platform. In March, InnerChef had acqui-hired two startups – Bengaluru-based EatonGo and Gurgaon-based Flavour Labs.


Indulge by InnerChef: A first-of-its-kind hyper-local desserts marketplace
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