KOOH Sports sees sports as a healthier life style for children

 KOOH Sports is India’s premiere Sports Education, Training & Technology Company set up with a passion to get kids of today to embrace sport and more importantly a healthier life style. KOOH Sports aims to be present throughout the journey of a kid from early stage movement to being active for life and for a persistent few even turning professional at a sport of their choice. “Early stage movement to active for life” or “early stage movement to podium” is the central theme to what KOOH Sports has to offer.

KOOH Sports is founded by seasoned professionals who have been in the servicing and outsourcing industry for over two decades. Believing in the business idea and also driven by the interest to make a difference to the way sports is adopted in the country, TCS and HDFC, two of the largest corporate houses in the country, have invested in KOOH Sports.


KOOH Sports has built a strong management team with a panel of technical experts and has also formed strategic partnerships with federations, teams, education institutes, vocational training experts and such like. Their panel of technical experts and partnerships include Apurva Desaii, Dinesh Jaimon, Lalchand Rajput, Raghuram Bhatt, John Gloster, Andrea Thumshrin, Elizabeth Sato, Spencer Johnson, Balpreet Singh, Athletics Federation of India, Griffith University Special Olympics Bharat, FDC (Enerzal), ICICI Prudential Life Insurance. The blend of seasoned corporate professionals, sports technicians and use of digital technology lends itself well to delivering a sustained long term business model.

KOOH Sports delivers grass root programmes at schools to Initiate interest in playing, Nurtures talent through its sports development centres, and Promote talent with best in class sports properties. Having steadily grown since its inception, KOOH Sports through a multitude of products and programmes has worked with more than 2,00,000 kids across India. The team at KOOH Sports aims to bring about a change in the outlook towards Sports in the country. Their approach to address these issues is to engage young children in various physical education programmes. The programmes are designed to impact attitudinal development and overall holistic growth of a child. The curriculum of each programme is comprehensive and emphasizes on the importance of outdoor activity. The curriculum integrates international standards in the current elementary PE Classes – making the activities more interactive and interesting for the kids to take home a fitter body and a sharper mind.

KOOH Sports has recently secured $2.2 million in a follow-on round from its existing investors which includes participation from HDFC, Elevate Sports and the promoter group. The company will use the raised funds to expand into international markets, enhance product innovations as also increase its working capital to meet high growth needs.

KOOH Sports sees sports as a healthier life style for children
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