The announcement of signing an agreement to acquire Too faced i.e. one of the
playful makeup brands by Estee Lauder is the strategic and powerful step by the
company to diversify its portfolio. “We are delighted to join with Estee Lauder
companies as we continue to drive Too Faced dynamic growth” said Jeremy
Johnson and Jerrod Blandino, co-founders of Too Faced.
Estee Lauder companies sustainable growth has helped drive the momentum in
prestige beauty globally. Its success comes from their balanced and different
business; a company focuses on prestige brands and excellent execution. General
Atlantic is the investor of this company. Estee Lauder companies received
financial advice from Evercore and BNP Paribas and legal counselor from
Lowenstein Sandler LLP. Estee Lauder ‘s stock barely budgeted on Tuesday and
according to the news its stock slide of nearly sixteen percent and later on, it is
estimated that family to be worth 15.8 billion dollars altogether.
By acquiring Too Faced cosmetics Estee Lauder hopes to strengthen their position
in the global prestige makeup category and also hope to increase their reach with
millennials. William P. Lauder, executive chairman of Estee Lauder commented
that “the entrepreneurial spirit at the heart of Estee Lauder is evident in the
remarkable success of Too Faced.
About Estee Lauder companies
Easter Lauder companies are one of the leading manufacturers all over the world
and marketers of quality makeup, skincare, and fragrance and hair care products.
Its products are sold out in over one fifty countries and territories under various
brand names which included Estee Lauder, Clinique, Aramis, Lab series, Origins, La
Mer etc. It offers many skin care products which include serums, moisturizers
toners, cleansers, exfoliates, acne and oil correctors, powders, creams, soaps,
candles and many other makeup products.