Acquiring Too Faced cosmetics by Estee Lauder companies for dynamic growth

The announcement of signing an agreement to acquire Too faced i.e. one of the

playful makeup brands by Estee Lauder is the strategic and powerful step by the

company to diversify its portfolio. “We are delighted to join with Estee Lauder

companies as we continue to drive Too Faced dynamic growth” said Jeremy

Johnson and Jerrod Blandino, co-founders of Too Faced.


Estee Lauder companies sustainable growth has helped drive the momentum in

prestige beauty globally. Its success comes from their balanced and different

business; a company focuses on prestige brands and excellent execution. General

Atlantic is the investor of this company. Estee Lauder companies received

financial advice from Evercore and BNP Paribas and legal counselor from

Lowenstein Sandler LLP. Estee Lauder ‘s stock barely budgeted on Tuesday and

according to the news its stock slide of nearly sixteen percent and later on, it is

estimated that family to be worth 15.8 billion dollars altogether.

Future plans

By acquiring Too Faced cosmetics Estee Lauder hopes to strengthen their position

in the global prestige makeup category and also hope to increase their reach with

millennials. William P. Lauder, executive chairman of Estee Lauder commented

that “the entrepreneurial spirit at the heart of Estee Lauder is evident in the

remarkable success of Too Faced.

About Estee Lauder companies

Easter Lauder companies are one of the leading manufacturers all over the world

and marketers of quality makeup, skincare, and fragrance and hair care products.

Its products are sold out in over one fifty countries and territories under various

brand names which included Estee Lauder, Clinique, Aramis, Lab series, Origins, La

Mer etc. It offers many skin care products which include serums, moisturizers

toners, cleansers, exfoliates, acne and oil correctors, powders, creams, soaps,

candles and many other makeup products.

Source: www.elcompanies.com

Acquiring Too Faced cosmetics by Estee Lauder companies for dynamic growth
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