Adobe systems acquired Tubemogul to create the end to end independent advertising and data management

Abode will commence a cash tender offer to acquire all of the common stock of

TubeMogul for dollar 14 per share. Tubemogul is a leader in video advertising and

has a solitary platform that enables brands and agencies to plan and buy video

advertising across desktops, seaming devices, mobiles, and TVs. Adobe marketing

cloud is world’s most integrated solution for delivering exceptional digital

experiences. Adobe and TubeMogul share same culture and vision.


Two main investors of adobe are apple and Eton Park Capital Management. The

combination of adobe marketing cloud with TubeMogul creates a unique platform

that will assist matters and accordingly they can act on it. The potential financial

impact to adobe is not reflected in financial targets prior to it. Adobe believes that

acquisition of TubeMogul will be neutral to adobe’s non-GAAP earnings 2017.

Future plans

The main vision of adobe is for delivering the world's greatest digital experiences

through the creative cloud, marketing gold solutions, and document cloud and

will continue to expand the long-term growth opportunities. Adobe expects to

achieve Q4 FY2016 revenue in its targeted range of 1.55 billion dollars. The

company is also on the track to achieve earnings per share within its targeted

ranges on GAAP basis and NON-GAAP basis.

About adobe

Adobe is changing the world through digital experiences as it is a software

company that offers its users with digital marketing and media solutions. Its tools

and services allow its customers to create groundbreaking digital content and to

deploy it across media and devices and will achieve greater business success. The

company assists and helps its clients to manage measure and monetize. Its main

product includes Photoshop, flash, In Design, acrobat and many other.

Adobe systems acquired Tubemogul to create the end to end independent advertising and data management
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