The Mountain View-based tech giant Google confirmed that it would appeal the fine slapped on it by the French Data Protection Authority for EU privacy rule violations. The company, on Wednesday, justified that they created a GDPR consent process in accordance with the regulations and therefore has decided to appeal the €50 million fine, according to a report.
“We’ve worked hard to create a GDPR consent process for personalized ads that are as transparent and straightforward as possible, based on regulatory guidance and user experience testing. We’re also concerned about the impact of this ruling on publishers, original content creators and tech companies in Europe and beyond. For all these reasons, we’ve now decided to appeal,” wrote a Google spokesperson.
The U.S. tech giant is the first among all the tech giants to feel the heat of GDPR enforcement. France’s CNIL [Commission nationale de l’informatique et des libertés] data watchdog issued a fine of €50 million dwarfing the fine of €500,000 on Facebook for the Cambridge Analytica controversy. According to the watchdog, Google lacked transparency and legal basis for processing data to post personalized ads on a user’s browsing page.
The tech giant was fined for “lack of transparency, inadequate information and lack of valid consent regarding the ads personalization,” said CNIL. “The information on processing operations for the ads personalization is diluted in several documents and does not enable the user to be aware of their extent. The violations are continuous breaches of the regulation as they are still observed to date,” added the regulator.
The next big bet for a potential fine for data privacy breach is on Facebook. The social networking giant is currently in a tough fix for data privacy violations. Recently, new reports surfaced which suggested that the Federal Trade Commission [FTC] might slap the company with a hefty fine.
The fine on Google will barely affect its balance sheet considering its $32.5 billion revenue for Q3 2018.
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