In what seems to be an interesting move, Instagram is getting ready to launch an attack on Pinterest as the company plans to go public, according to a report by TechCrunch. The company has prototyped an option to create public “Collections” to which multiple users can contribute.
Private Collections was launched by Instagram some two years back and it lets users save and organize their favorite feed posts. Now the company has decided to make Collections public and by doing so it would become a direct competitor to Pinterest.
This latest offering from Instagram will help kickstart a new medium of content curation that would allow users to curate their favorite news articles, and turn it into a collection that would contain their favorite memes, travel destinations, art, and sports among others.
This latest feature from the stable of Instagram gives users the freedom to showcase their identity through their Collections and they can also express themselves through the things they love even if they didn’t photograph it themselves.
The ‘Make Collections Public’ feature was discovered by Jane Manchun Wong and it showcases the ability to toggle on public visibility of a Collection and it also has an option to tag others who can also add to the Collection.
Earlier the Collections was always a private feature that gave users the opportunity to save their bookmarks using the ‘Instagram Save’ feature and it was introduced in 2016. The company said that they are not testing it yet which is a standard reply, and it could be a while before Instagram launches this feature and gives its users more to do and share of Instagram. Facebook launched its own ‘shareable collection’ three months ago in the month of December.
At present, there’s nothing in the Instagram code that would allow users to follow a collection and that seems like the next logical step in the evolution of this offering called ‘Collections’ and it would turn users into star curators rather than star creators.
It is worthwhile to note here that the Instagram launched its own version of Snapchat Stories some six months back before Snapchat went public and that had a big impact on Snapchat, lowering its growth rate by nearly 88 percent.