In an interesting development, Spotify has announced that its services are now available in India. The news was made public by Spotify in its blog on Tuesday. To cater to the local needs, Spotify has come up with a number of features that are finely tuned to Indian music fans’ tastes.
The blog adds, “With this launch, we’re offering the best listening experience in local and international music—and the freedom to play it across a wide range of devices and app integrations.”
Speaking about this latest move, Daniel Ek, Spotify’s founder and CEO said, “As Spotify grows, our goal is to bring millions of artists and millions of fans together from every country and background.”
“India has an incredibly rich music culture, and to best serve this market, we’re launching a custom-built experience. Not only will Spotify bring Indian artists to the world, but we will also bring the world’s music to fans across India. We have been working towards this goal for quite some time, and I am thrilled with today’s launch,” he added.
What’s most striking about the offer from Spotify is the fact that just for India the users will not have to pay a subscription fee for playing their songs on demand. There is also a ‘Starring’ feature that lets you select from a wide range of songs featuring hits from Bollywood, Tollywood, Kollywood, and Punjabi actors.
Listeners can also find out what’s find out what’s hot in each city, with new algorithmic playlists tracking what’s trending in Mumbai, Delhi, Bangaluru, and Chennai.
Currently, Spotify has nearly 200 million users out of which 87 million are paying customers. The subscription is going to be free for the first 30 days and after that users will be charged 119 rupees (about $1.67) per month.
It is worthwhile to note here that last month, the company inked a deal with the leading Indian music company, T Series with a catalog of more than 1,60,000 songs. While Spotify is making all the efforts to enter the Indian market in a big way, it is not going to be an easy task for Spotify to make a dent into the shares of some of the established names like Gaana, which already has a user base of over 80 million.