In an interesting development on Thursday, Medium CEO and Twitter co-founder announced that Medium is not going to charge readers anything who visit it through Twitter, according to a report by TechCrunch.
The announcement was made by Ev Williams in a series of tweets in which he said:
“All @Medium paywalled stories are now free and unmetered when you’re coming from Twitter.”
All @Medium paywalled stories are now free and unmetered when you’re coming from Twitter.
— Ev Williams (@ev) February 27, 2019
He went on to explain that this latest step is in no way going to affect the members who rely on paid readership as paid readers will still be counted as they were counted before.
“It doesn’t affect compensation—assuming you mean for Partner Program. That’s determined by readership from paying members, which will still be counted,” said Williams.
It would be interesting to see how paid membership will grow up when the content is readily available for free. When asked by one of the members that the decision would disincentivize the would-be paying customers, Williams said that he would be keeping a close eye on the paid subscription base and see how it goes.
“We will certainly watch that, and if it has a negative impact, we may change this in the future,” added Williams.
The reasoning behind such a move is that bringing more people to Medium through Twitter is going to convert more paid readers. Currently, the membership charges for Medium is $5 per month or $50 per year and the money is used to compensate writers, which is a refreshing creator-friendly approach.
However, it is still not clear how the Paywall announcement is going to help Medium increase its subscriber base. One day prior to the paywall announcement, Medium launched a new science publication called OneZero. Medium plans to power these flagship brands with its sustainable subscription model.