In a positive move, the Australian supermarket chain, Coles has joined hands with e-Bay to sell groceries on its local online marketplace, according to a report by ZDNet. The ecommerce giant has labelled the move as the world’s first and both the stakeholders kicked off the online grocery marketplace on Tuesday.
As per the report, consumers in the Sydney, Melbourne, and Brisbane areas can now order products such as pre-packed fresh food, pantry, personal care, and household items among others. Products sold on eBay will be of the same price as those sold in Coles’ physical stores and the first 5000 customers on the online market place will receive a discount of 25 percent on their first orders.
It is also worthwhile to note here that consumers who have subscribed to eBay’s membership program will receive free delivery for orders worth more than AU$49.
According to Alister Johnson, online chief executive at Coles, the partnership will provide a good option for consumers and will make grocery shopping easier for them.
“By partnering with eBay, we are providing our customers another convenient way to access our products and have them delivered straight to their door,” Alister said.
As of now, both the partners are offering only one delivery option and there are plans to offer more options in the near future.
This latest partnership comes close on the heels of Coles’ partnership with Uber Eat in January. The main aim of its partnership with Uber Eat is to trial the delivery of ready-to-eat and ready-to-heat meals from Coles in the Sydney suburb of Pagewood.
Alex Freudmann, director of fresh food at Coles said that the supermarket chain was committed to making the lives of consumers easier with its offering of ready-to-eat and ready-to-heat meal delivery service.
Meanwhile, the supermarket chain is also planning to connect it stores and other corporate sites.