In an attempt to broaden its customer base and accommodation business, Airbnb has confirmed that it is planning to acquire HotelTonight, the developer of a hotel-booking application that lets travelers arrange last-minute accommodations, according to a report by TechCrunch.
The move comes ahead of Airbnb’s plan to go public later this year and this latest announcement will make the company an attractive proposition in the eyes of the investors. HotelTonight was launched in 2010 and currently, it offers its services in over 1700 cities spread across 35 countries.
While Airbnb announced its intent of acquisition, the company declined to divulge any details of the acquisition. Once the deal is done, the HotelTonight app and website will continue to operate independently and co-founder and CEO Sam Shank will report to Airbnb’s president of homes, Greg Greeley.
Speaking about the proposed move, Shank said:
“We started HotelTonight because we knew people wanted a better way to book an amazing hotel room on-demand, and we are excited to join forces with Airbnb to bring this service to guests around the world. Together, HotelTonight and Airbnb can give guests more choices and the world’s best boutique and independent hotels a genuine partner to connect them with those guests.”
HotelTonight gives users the freedom to book hotels without planning for it in advance and it will help Airbnb expand its base and community beyond short term rental hosts and guests. The company has been on an upward slope since its inception and its introduction of boutique hotels has seen rapid growth in a short span of time. The results have been positive with Airbnb guests booking nearly three times as many nights with boutique hotels in 2018 compared with 2017.
Airbnb was launched in 2008 and since then it has expanded its base to over 80,000 cities across the globe.