Well, language can play a big part in growing your business and taking it to the masses. This is exactly what has happened with Gjirafa. Focussing basically on the Albanian language, co-founder and CEO Mergim Cahani started working on an Albanian language search engine which was in a way an effort to digitize the country’s information, according to a report by TechCrunch.
This novel approach attracted investors and they invested nearly $2million in Series A funding three years ago in an effort to “grow the Balkans’ internet economy” by digitizing and indexing information in Albania and Kosovo. As a result of this approach, Gjirafa became the leader in search, e-commerce, and online advertising.
As per the report, Gjirafa today claims that it has more than 3 million unique users monthly and has now raised $6.7 million from Rockaway Capital that has been backing the company since 2016. As per the company, this latest round of funding will be used to develop the workforce, scale with existing products regionally and be the leader in delivering other digital products that are not available in the region.
One of the investment partners at Rockaway, Dušan Zábrodský said: “Mergim Cahani and his team validated our trust and truly succeeded in building a centerpiece of innovation for the whole region. Thanks to this very positive experience we are committed to building up a digital economy in the region.”
Rockaway has high hopes pinned on Gjirafa which it hopes would become an entire network of additional services that would mark a beginning of a new chapter for the region. Gjirafa has become one of the leading e-commerce players in the region and is also one of the fastest growing companies in the region with 314 percent CAGR. To put it in simple words the revenue growth of Gjirafa is similar to that of Google between 2001 and 2004, which speaks volumes in itself.