In a much-anticipated development, Apple made the big announcement of its upcoming Apple TV+ on Monday which is scheduled to be launched this fall. The date of launch and monthly fee were not discussed during the announcement. The announcement has got the people excited because of the big name content that will be available on the platform.
According to the press release, Apple TV+ will feature a brand new slate of programming from the world’s most celebrated artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Octavia Spencer, Jon M. Chu and others.
Speaking about Apple TV+, Apple’s senior vice president of Internet Software and Services, Eddy Cue said: “We’re honored that the absolute best lineup of storytellers in the world—both in front of and behind the camera—are coming to Apple TV+.”
“We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet,” he added.
With a plethora of programs available on Apple+, it seems that the technology giant has got the calculation right with all the right ingredients to challenge Netflix.
The all-new Apple TV app is set to be launched in May 2019 and it will give users the freedom to pay for only those services that they want, like HBO, SHOWTIME and Starz. They can also purchase or rent iTunes movies and TV shows all within the new, personalized Apple TV app.
The press release further goes on to note that the app will also offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime and Hulu, as well as pay-TV services such as Canal+, and Charter Spectrum among others.
While the company revolutionized personal technology with the launch of Macintosh in 1984, today, the company leading name in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Technology has evolved a great deal over the past decade and now it seems that the audience is starved of things to watch or listen to and if the company wants audiences to sign up for one more app, it will need A-List talent to attract them.