Apple AirPower

Apple puts the lid on AirPower, cites inability to keep up with its own high standards  

In a move that might be termed as a minor setback, Apple has cancelled the AirPower product citing hardware issues and its inability to meet its own standards, as reported by TechCrunch.

Speaking about the decision to cancel AirPower, Dan Riccio, Apple’s senior vice president of Hardware Engineering said:

“After much effort, we’ve concluded AirPower will not achieve our high standards and we have cancelled the project. We apologize to those customers who were looking forward to this launch. We continue to believe that the future is wireless and are committed to pushing the wireless experience forward.”

It has become a recurring trend with Apple which keeps announcing new products but fails to ship them on time. It is important to note here that the AirPods also met the same fate and had its own share of delays before becoming widely available. Initially, they were shipped in limited quantities before they finally hit their stride and became a cultural icon.

AirPower has spent more time in the public domain since its announcement and along with the problems associated with the MacBook’s keyboard, it seems that something’s not right with Apple’s hardware processes.

There have been times when Apple has been able to push the envelope hard and somehow managed to pull it off. One such case that comes to mind is iPhone Seven Plus but AirPower is a slightly different case. Even as the product was cancelled, boxes of the new AirPod cases even have pictures of AirPower on them and the new AirPod sets even carry details of AirPower.

This has been a rare miscalculation on part of Apple and its engineering team that has always been able to pull off and execute features that were deemed impossible a few years back. But this time the company has failed to scale the technical issues and has put a lid on Air Power.

Well, the basics of wireless charging are well known but it seems that this time Apple placed the bar too high for Air Power and as a result failed met the expectations.

Source: TechCrunch

Image: Shutterstock

Apple puts the lid on AirPower, cites inability to keep up with its own high standards  
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