In an interesting development, Facebook announced on Monday the addition of a new feature ‘Why am I seeing this post to its News Feed?’, as reported by TechCrunch. It is quite similar to ‘Why am I seeing this ad?’ which has been appearing next to advertisements since 2014. As per the report, this new feature has a dropdown menu that gives users information about why the post appeared in the News Feed.
This latest development comes close on the heels of Facebook’s founder and CEO, Mark Zuckerberg’s op-ed post in the Washington Post on Saturday in which he asked governments and regulators to have a “more active role” in establishing the rules that govern the internet. The four areas of policy that governments should focus on as highlighted by Zuckerberg in his post include harmful content, election integrity, privacy, and data portability. Addressing the issue of harmful content, Zuckerberg agreed that Facebook should not make free speech decisions on its own and that a third-party standard is created.
This latest announcement of this new feature by Facebook gives users more transparency as to how the News Feed algorithm works. This latest update comes amidst a lot of chaos surrounding the use of the platform in the dissemination of the video of the shooting attack that took place in Christchurch mosques and left 50 innocents dead.
The social media giant announced recently that it is also planning to downrank anti-vaccination posts and ban white nationalist content.
The report goes on to add that the users will be able to access “Why am I seeing this post?” as a dropdown menu in the right-hand corner of posts from friends, Pages and Groups in their News Feed and the same menu will also include links to personalization options.
The company is also planning to add more information to the ‘Why am I seeing this add?’ which was launched by the company in 2014.